Before I came into contact with the working method of bulk sms service growth hacking, I always thought that growth hacking was very metaphysical. Modifying the copy of the button and adjusting the background color of the page can bring about a huge increase in revenue. On the rivers and lakes, you can often see some strange cases of Silicon Valley growth, and there are many voices saying that "Silicon Valley" is not suitable for us, and it is not suitable for bulk sms service local growth. Until now, throughout my entire product career, I thought that the way a growth hacking team worked was a more scientific and effective way to grow. This is not a myth of "growth hacking", nor is it advocating that everyone should modify the copywriting, adjust the background color and wait for tens of millions of revenue,
But the work process and problem-solving bulk sms service thinking mode of growth hacking I personally think it is worth learning, let's talk together. Talking about the complete growth situation of a content information product from 0 to 1 is summarized into five steps to share with you. It involves privacy-sensitive related businesses, and relevant indicators will be blurred. Therefore, there is no doubt that the first step is to find the "North Star Index" of the bulk sms service product. The word "North Star Index" is familiar to children's shoes that have been exposed to growth. This is the first and extremely important step in growth. There are many books. And related articles will explain the North Star indicator in more detail. The approach I personally recommend is to first list the commercial goals and
User value of the product, and finally obtain a bulk sms service series of indicators through internal collection, and then screen out a suitable North Star indicator, and the screening factors can be drawn from the following six factors. out. Allow users to experience core values Can it reflect the user's activity level? If the indicators improve, will the company become better? Is it easy to understand between teams and across departments Whether leading indicators, not bulk sms service lagging indicators Whether the indicator is easy to disassemble and follow-up and easy to execute Finally, through the commercial goals and user value of the product, the number of weekly active users, the number of paying users, and the number of weekly information views are listed, and then combined with the 6 major elements of the North Star indicator to filter, and find the "total number of weekly information views" is the most suitable North Star for the moment index.